Why customers can't cancel, even when they want to. You signed up for a free trial three months ago. Two weeks in, you knew you didn't need it. The dashboard sat unopened for weeks. Notifications piled up. You even Googled "how to cancel" once. But you didn't cancel. Instead, when the trial ended, you were charged. €19. Then the next month. Then the next. Now you have a subscription you don't use, don't want, and can't quite bring yourself to end. If you're a customer, this i

But what if it was never worth $400? You're walking through a store, no plan, no shopping list. Just looking. Then you see it. A dress or jacket. Clean cut, dark color, exactly your style. You glance at the tag. $400. Crossed out in red. Below it: $199. Something clicks in your brain. That's basically half price. That's a great deal. You take it off the rack. You try it on. You buy it. You walk out feeling good about yourself like you just won something. But here's the questi