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Frequent Asked Questions
General
Every article cites its original source: the actual study, the actual researcher, the actual year. You'll find Tversky & Kahneman, Thorndike, Kotler and more referenced directly, not paraphrased secondhand from another blog. If a claim can't be traced to a real citation, it doesn't get published.
Wired to Spend is written and reviewed by a group of MBA candidates with a diverse Background. Every article is written personally: no ghostwriters, no outsourced content mills. You can read more on the About page.
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About 2 minutes, 10 questions. Yes, you can retake it any time, cognitive tendencies shift with mood, context, and life experience, so your result today might look different in six months.
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