Wired to Spend was created by a psychology graduate and business student at Bahçeşehir University in Istanbul, studying marketing strategies, digital marketing, neuroscience management, operations, change management and more. This blog sits at the intersection of behavioral science and business: every article explores how cognitive biases, psychological triggers, and decision-making shortcuts shape the way we buy, sell, and build brands. Grounded in academic research from Kahneman, Tversky, Kotler, and others, but told through stories, not textbooks.