Wired to Spend · Consumer Psychology & Behavioral Science, was created by Burak Bünyamin Demir - born and raised in Germany, with a background in Psychology (B.Sc. with honors), Business administration in Germany, and an ongoing MBA at Bahçeşehir University in Istanbul.

With academic and professional exposure across Germany and Turkey - including research, management and psychology, as well as Lean Six Sigma Green Belt Certification and

recognized as a high-potential candidate for McKinsey & Company’s early-career talent network, this Website sits at the intersection of behavioral science and business.

Every article explores how cognitive biases, psychological triggers, and decision-making shortcuts shape the way we buy, sell, and build brands — grounded in research from Kahneman, Tversky, Kotler, and others, told through stories rather than textbooks.