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The Anchoring Effect: A Store Crosses Out $400 and Writes $199. You Think It's a Perfect Deal.
But what if it was never worth $400? You're walking through a store, no plan, no shopping list. Just looking. Then you see it. A dress or jacket. Clean cut, dark color, exactly your style. You glance at the tag. $400. Crossed out in red. Below it: $199. Something clicks in your brain. That's basically half price. That's a great deal. You take it off the rack. You try it on. You buy it. You walk out feeling good about yourself like you just won something. But here's the questi
Burak B. Demir ยท Reviewed by Wired to Spend Editorial Team
Jun 224 min read
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