Why every serious SaaS company has three pricing tiers and how to build yours. Look at the pricing page of almost any successful software company. Notion. Slack. Figma. Zapier. You'll see the same pattern: three tiers. A cheap one. A mid one. A premium one. Most people assume this is about giving customers options. It isn't. The middle tier is what they want you to buy. The premium tier exists to make the middle tier feel reasonable. The cheap tier exists to catch price-sensi

But what if it was never worth $400? You're walking through a store, no plan, no shopping list. Just looking. Then you see it. A dress or jacket. Clean cut, dark color, exactly your style. You glance at the tag. $400. Crossed out in red. Below it: $199. Something clicks in your brain. That's basically half price. That's a great deal. You take it off the rack. You try it on. You buy it. You walk out feeling good about yourself like you just won something. But here's the questi