Why customers can't cancel, even when they want to. You signed up for a free trial three months ago. Two weeks in, you knew you didn't need it. The dashboard sat unopened for weeks. Notifications piled up. You even Googled "how to cancel" once. But you didn't cancel. Instead, when the trial ended, you were charged. €19. Then the next month. Then the next. Now you have a subscription you don't use, don't want, and can't quite bring yourself to end. If you're a customer, this i

Why every serious SaaS company has three pricing tiers and how to build yours. Look at the pricing page of almost any successful software company. Notion. Slack. Figma. Zapier. You'll see the same pattern: three tiers. A cheap one. A mid one. A premium one. Most people assume this is about giving customers options. It isn't. The middle tier is what they want you to buy. The premium tier exists to make the middle tier feel reasonable. The cheap tier exists to catch price-sensi