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Editorial photograph of a dimly lit executive office at night. A large monitor displays an advertising performance dashboard showing "Optimization Score: 99%" prominently. A business figure sits contemplatively in the shadows behind the screen, face not visible. The mood is calm and premium, illustrating the seductive confidence of AI-generated performance metrics.

Editorial photograph of a dimly lit executive office at night. A large monitor displays an advertising performance dashboard showing "Optimization Score: 99%" prominently. A business figure sits contemplatively in the shadows behind the screen, face not visible. The mood is calm and premium, illustrating the seductive confidence of AI-generated performance metrics.

Why Experienced Marketers Overtrust AI: An Expert's View

Only 34% of Target-CPA campaigns land within 10% of the target the platform promised. Yet the dashboards keep telling advertisers everything is optimized. Igor Ivitskiy, PhD — ranked #6 in the Top 50 Most Influential PPC Experts of 2026 — on why experienced marketers overtrust AI, and the one habit that actually works.

Burak B. Demir · Reviewed by Wired to Spend Editorial Team

Jul 236 min read

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