Consumer Psychology and Behavioral Science
Why Stories, Not Lectures
Your brain is wired for narrative, not bullet points.
Every article on Wired to Spend follows the storytelling arc your brain craves: we start with a real-world scenario that hooks you, build tension with the psychology behind it, and resolve with an insight you can actually use. Research shows stories activate not just language centers (Broca's and Wernicke's areas), but also the insula and emotional processing regions making ideas stick 22× longer than facts alone.
1
Hook
A real scenario pulls you in
2
Tension
The psychology creates conflict
3
Resolution
The insight transforms your view
Explore ARTICLES
ABOUT
Where psychology meets the marketplace.
Wired to Spend was created by Burak Bünyamin Demir - born and raised in Germany, with a background in Psychology (B.Sc. with honors), Business administration in Germany, and an ongoing MBA at Bahçeşehir University in Istanbul.
With academic and professional exposure across Germany and Turkey - including research, management and psychology, Lean Six Sigma Green Belt certification and
recognized as a high-potential candidate for McKinsey & Company’s early-career talent network, this Website sits at the intersection of behavioral science and business.
Every article explores how cognitive biases, psychological triggers, and decision-making shortcuts shape the way we buy, sell, and build brands — grounded in research from Kahneman, Tversky, Kotler, and others, told through stories rather than textbooks.
Frequent Asked Questions
Newsletter
One bias per week.
Straight to your inbox.
A weekly deep-dive into one cognitive bias — how it works, who exploits it, and how to spot it. Free forever.
No spam. Unsubscribe anytime. We're just getting started — join early.